TUTORIAL ANSWER!

For the chapter 5, we are given by Ms. Ummi a task about the generic strategies. so..this is my answer!
please kindly check my answer:)thank you!

1) Broad cost-leadership:
Tesco- that empower the low price strategy with the goal which is "EVERY LITTLE HELPS"

2) Focused cost-leadership:
IKEA- IKEA as the global furniture retailer, provide customers with "affordable solutions for better living" where the company offers home furnishings that combine good design, function and quality with low prices.

3) Broad Differentiation:
McDonalds- McDonalds customers are of all classes, but largely working and middle classes, and people of all ages. It is strove to meet a customer wait time at no more than one minute in line and 30 seconds at the counter. They've taken competing on price right out of the picture. "They bring you quality, service, convenience, and value...."

4) Focused Differentiation:
Porsche- which is compete in the tiny super car category with prices starting at $150,000 and running as high as $600,000. These cars are more than just transportation.

For me, as i can see, McDonalds have the common features with IKEA where the both are competing on the best services, quality, value at the lower price.
             

                                                             DONE!alhamdulillah :)

i will post the entry for chapter 5 as soon as possible. so sorry Ms. Ummi.hehe